hi! nice to meet you

A woman with long dark hair, wearing a sleeveless black top, light-colored jeans, and black ankle boots, sits on a chair in an art gallery or studio setting. She is looking at the camera with a neutral expression. There are paintings and artworks in the background, including one with a minimalist landscape, and a table with a cloth covering it.

I'm a product designer with 6 years of experience, having worked on plenty of 0-to-1 projects — tax applications, customer application journeys, data visualization, eCommerce, personalization, and more. The kind of work where there's little to no roadmap and a whole lot of problem solving. Turns out that's my favorite kind of chaos. there's nothing quite like watching a vision come to life with real users, and stumbling onto discoveries along the way — like learning that fans would rather follow an artist than favorite one.

Before product design, I lived a few other lives: painting and exhibiting art, working in galleries, editing video for a small production company, dabbling in real estate. That winding path is probably why I'm so open-minded and genuinely love getting to know the people I design for.

Lately, I led discovery research that reshaped a company's entire personalization roadmap, and then jumped to the B2B side to build a brand-new tool from scratch, currently in the hands of our first test clients.

Three words for me: empathy, curiosity, and motion. I ask a lot of questions and they tend to reveal a lot about the product, including its blind spots. Once, I got a brief for a simple onboarding update, only to find out that users didn't actually see the onboarding screens until 20 clicks in. That one small question turned into a full project rework. This attitude carries me through life, both in and out of work.

These days, I'm looking to bring that same energy to a small startup team building something 0-to-1, or close to it. I'm a generalist at heart, comfortable wearing whatever hat the day calls for, and I do my best work in ambiguity, on products that are trying to make a real, positive impact.