product designer. recovering artist. dog mom.
6 years of experience, $55M+ profit impact, 200% conversion lift. Currently building APEX 2, an event management tool (0-to-1). Design and research.
case study
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![A collage of multiple smartphone screens displaying various apps including social media, event tickets, travel, and personal profile pages, set against a colorful gradient background.]()
personalization
AXS. B2C. iOS/Android, Web responsive. Customer intent discovery research that led to a 3 year roadmap revamp for company-wide personalization strategy.
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![Screenshot of event management software interface showing options to add and edit event images, including a photo of a performer on stage with a colorful background, and various settings for event access and timing.]()
APEX v2
AXS. 0-to-1 event management tool relaunch. B2B. End-to-end design & research. Frequent testing with internal clients and implementing new design system.
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![Computer screen displaying a real estate application with property options and details.]()
customer application journey
Progress Residential. Industry’s first in-house customer application journey for prospective tenants. Launched to 90%+ of all market. Resident portal.
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![Screenshot of an online government assistance application form titled 'Eligibility and Credit Estimator'. It includes sections for selecting quarters impacted by government orders, a payment option, and a yellow 'CONTINUE' button. The footer contains contact information and legal notices.]()
ERC tax application
BrightFi. Secured series B. 0-to-1. 60 days to launch. True startup experience. 1 designer, 1 developer, and many cups of coffee.
playground
based in Philadelphia, PA. discovering new hobbies somewhere, probably. book a time for a virtual or in-person coffee chat. happy to discuss all things design, arts, and creativity.
reading now: sophie's world by jostein gaarder